John Amaechi Gets Landmark Endorsement!

I'm so thrilled that we've finally got a role model for young gay athletes to aspire to. I'm so loving this man right now. Check out my review of Man In The Middle in Out IN Jersey magazine.

Los Angeles, CA (March 12, 2007)—In a landmark endorsement deal, The HeadBlade® Inc., creators of the ultimate head-shaving razor and the pioneers of head care, has signed former NBA player John Amaechi to a multi-year contract, marking the first time a mainstream company has sponsored an openly gay male athlete.

Amaechi, whose recent acknowledgement he spent his entire NBA career as a closeted gay man in his controversial book, Man in the Middle, currently on The New York Times Best Seller List, initially referred to his fascination with the HeadBlade in a 2002 article in ESPN The Magazine. In the article, Amaechi explained, “It’s made for your head, not your face, which is good, because with all the wrinkles up there, you need more control.”

“John Amaechi is the newest face of the brand because he embodies many of the qualities representative of a HeadBlader,” said HeadBlade CEO Todd Greene. “He is a man comfortable in his own skin and he’s not afraid to go against the grain. The HeadBlade audience is diverse; we endorse MMA fighters, bodybuilders, Harley Davison drag racers, and other professional athletes.š John not only represents a few of our target demographics; he’s also a worldwide diplomat for the brand and a role model to many people. John has been a HeadBlader for a long time, and it’s an honor to have him officially on the HeadBlade team.”

The multi-year contract, signed for an undisclosed sum of money, is the first major corporate endorsement deal of Amaechi’s career.